Neil Kinnock in United Kingdom

Neil Kinnock in the History

Neil Kinnock became the leader of the Labour Party and thus the opposition in 1983 and remained its leader until his second unsuccessful election campaign in 1992 giving him the unenviable title of the longest ever leader of the party of opposition. Kinnock saw off a leadership challenge from Tony Benn in 1988 and made significant progress in modernizing the party during his time as leader. Kinnock is seen by many to have led the way for the modernization of Labour’s marketing and media strategies. He also changed the party to focus less on its membership and more on the electorate, moving Labour’s policy away from introspective socialism and towards policies for the electorate and on a larger scale Europe.